Found via Hoyden About Town.
This is just wrong in too many ways to count, but here are four to be going on with:
1) False advertising. A woman the size and shape of the one in the photo doesn't 'need' to wear this or any other torture garment. I am of an age to have spent the first year of my adolescence being forced to wear 'foundation garments' (then suddenly they invented pantyhose -- stockings had hitherto been kept up by girdles, and if you were over fourteen and left your legs bare you were a slut -- and the world changed overnight) so I know whereof I speak.
2) Allegedly to minimise 'figure faults' and maximise 'assets', this garment has a (porno)graphic subtext, not particularly sub, that fetishises the arse in a way that makes crotchless 'panties' look innocent, normal and sweet. I have my own ideas about where this growing arse/anal fetish is going. Between it and the various charming customs around the place -- mass abortion of female foetuses in countries where of course everybody wants a boy; large-scale rape of babies and toddlers in the belief that it will cure AIDS -- the global overpopulation problem is already well on the way to being sorted.
3) This 'body shaper' underwear craze is bringing back the quaint locutions of the 1950s, isn't that sweet? Do a quick prac crit / close reading / fisk of these corset manufacturers' advertising some time. 'Body shapers' = 'Your own uncorseted body has no shape, ew, men won't like it [*makes child-frightening bogeyman noises*], so put that self-esteem in the garbage right now and spend money instead.'
4) OK Girls, Break Through the Surface of the Primeval Slime or Die Trying department: this garment is a patriarchal instrument of torture. Do. Not. Wear. It. Or anything like it. Ever.
Those who don't understand (or don't want to understand) that 'patriarchal' can apply in a situation like this where women appear to be willingly doing these things to themselves are being literal-minded essentialists who don't understand what a patriarchal society is or how it works, and no correspondence will be entered into on this subject because I spent 17 years explaining it to fresh crops of newbie students every year and that is enough for a lifetime. In a nutshell: when you say 'Yes but women want to do this to themselves' I will reply 'Yes indeed, many of them do. Why is that, do you think?'
I know there are men out there who deliberately Google 'patriarchy' so they can turn up at strange blogs for the first time and argue the toss, and any such (instantly recognisable) comment will be binned. Go here if you genuinely want to understand this concept better than you do.
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