Far, far too much information

One particularly detestable bit of all-purpose politics-and-public-service jargon is getting a good workout during this limp election campaign period: 'roll out' as an all-purpose verb to mean either 'introduce', 'develop', 'implement', 'put into practice' or any one of half a dozen other specific activities depending on context.

But I can't help wondering whether The Australian's Cameron Stewart has seen it used this way before, whether he's decided to extend its meaning, and/or whether he actually checked this bit of copy before he filed it. Who knows, maybe he did it on purpose and thought it was funny. Here you go:

Mr Abbott pointedly opened Sunday's debate by reminding voters that he and his wife understood what it was like "to raise a family, to wrestle with a big mortgage, with grocery bills, with school fees".

And yesterday he rolled out wife Margie for the first time in the campaign.

Abbott has said publicly that he feels sex-starved when on the campaign trail, which is in itself far too much information. But I would pay a lot of money not to now have in my head a sequence of unwelcome images involving the rolling out of Margie. Really I would.