Some words affect us more than others. It boils down to how they sound
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Not all words are created equal – and those that sound more surprising are
more likely to grab our attention and stick in our memory.
50 minutes ago

4 comments:
I'm not thrilled that you have to sign in via Twitter or Facebook to comment, but that's probably just me (I have no account with either)
cheers
BS
(sorry, forgot to add that)
An old mate of mine is the Politics and Society Section Editor there and given his very wicked wit and general irrevence, that section at least could get quite lively.
Having a login to comment via twitt or facebook is not a way to encourage comment. Its just plain silly and flies in the face of everything we know about such media..
Makes me wonder about the thinking behind the whole site
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