Quote of the day

This is an election where slogans are really wearing thin. Abbott today tried to start talk about Labor’s “Great Big New Filter”, after which most of the listeners went out and had a great big new chunder.

-- From Grog's Gamut.

This is hilarious

Memo to the Liberal Party: if you want to sell something to women, enlisting the aid of the aggressive, amoral, antifeminist dick-wavers in their 20s who tend to abound in PR and advertising is probably not a fabulously good way to go about it.

That would be the case with any product you were trying to sell. But when the product you're trying to sell is Tony Abbott, well, think of a number and double it.

The party is understood to have appointed Splash Consulting, an agency that focuses on marketing to women, to conduct research in up to eight key marginal seats where women have been identified as crucial to a swing against the government.

And I bet it's cost them a squillion bucks and we don't need to ask where that money came from, do we now. And yet, I can think of a foolproof way of selling Tony Abbott to women voters and the Liberal Party is very welcome to my advice for free:

Give him a head transplant.

FTFY.

Blog post of the week

Go and have a look at this lovely piece by Tim Dunlop for the ABC's The Drum on the achievements of Tony Abbott, including discussion of the Budgie's 'unconventional approach to policy' and his 'malleable approach to straightforwardness'.

The comments thread, featuring character analyses of Kevin 'Mugabe' Rudd and Tim 'Red to the Core' Dunlop himself, is also good for a laugh, but is not for the faint-hearted.

My Day: an occasional series

Sometimes having a To Do list gets a bit irksome -- just one damn thing after another...

Short memory dept

Mungo McCallum in today's Crikey:

Once again Malcolm Turnbull is appealing to Gough Whitlam for help.

Kevin Rudd’s proposal to broadband Australia is, he says, on the same scale as the wish-list of the great spendthrift, and we all know where that left Australia.

Well, we all know where it left Malcolm Turnbull; sailing through a free university course to a life of unimaginable opulence. You’d think he would be more grateful.

Baracknophobia: pace your rage

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You forget how awsum he is until you're actually watching him.

Waiting for the other shoe to drop

From today's online Age:

"Peter Costello is one of the most distinguished Liberals to grace the Parliament in the party's existence," Senator Minchin said.