That would be the case with any product you were trying to sell. But when the product you're trying to sell is Tony Abbott, well, think of a number and double it.
The party is understood to have appointed Splash Consulting, an agency that focuses on marketing to women, to conduct research in up to eight key marginal seats where women have been identified as crucial to a swing against the government.And I bet it's cost them a squillion bucks and we don't need to ask where that money came from, do we now. And yet, I can think of a foolproof way of selling Tony Abbott to women voters and the Liberal Party is very welcome to my advice for free:
Give him a head transplant.