But I can't help wondering whether The Australian's Cameron Stewart has seen it used this way before, whether he's decided to extend its meaning, and/or whether he actually checked this bit of copy before he filed it. Who knows, maybe he did it on purpose and thought it was funny. Here you go:
Mr Abbott pointedly opened Sunday's debate by reminding voters that he and his wife understood what it was like "to raise a family, to wrestle with a big mortgage, with grocery bills, with school fees".
And yesterday he rolled out wife Margie for the first time in the campaign.
Abbott has said publicly that he feels sex-starved when on the campaign trail, which is in itself far too much information. But I would pay a lot of money not to now have in my head a sequence of unwelcome images involving the rolling out of Margie. Really I would.