Can anyone familiar with PR and/or media training please explain to me the reasoning behind advising pollies (for surely they must have been advised; they can't be doing anything this stupid off their own bat) to just keep plugging away with slogans despite the fact that it makes everyone in the country want to take to them with a baseball bat after they've heard it the first ten times or so?
Is there some deeply rooted belief that slogans will sink in if repeated often enough despite conscious resistance to them? I do not believe that this is true. None of them have sunk into me yet, nor into anyone with whom I've discussed it. Every time Kevin Rudd said Working Families I thought Christ this is a stupid slogan, it doesn't even make sense, unless you picture tiny tots being shoved up the chimneys or down the mines. Every time Tony Abbott says Great Big New Tax, all I think about is how pathetic and unrealistic people are who expect the guvmint to do stuff for them, like build roads and provide hospitals, with fairy dust or leprechaun money, and I redouble my commitment to paying tax even for stuff I don't personally approve of. (Someone who wants the guvmint to support opera needs to be pretty generous in her tolerance of supporting the Institute of Sport, after all.)
And now we have Julia Gillard chanting Moving Australia Forward, another bit of meaningless wankery. No, no, let's move Australia backwards. Eventually we'll bump into South Africa. (And won't that be fun.)
Gillard is a very very bright person and must be aware from her years in the law how easy it is to irritate and alienate the people you are talking to. She gave Working Families a fair old nudge herself when she was Deputy PM and there's obviously some heavy pressure coming at her from somewhere to keep this chanting up. But why? And from where? And why don't the pollies rise up in a bipartisan body and say No we're just not doing this any more, it makes us look like idiots? And who invents these mindless little choruses in the first place?
In which the pond turns to the Caterists and Dame Groan ... - The pond is never sure whether the reptiles are mocking the Donald, or mocking themselves for admitting that they're the Donalds of down under journalism...
8 minutes ago